In The News
Adlucent Drives 50% Year over Year Revenue for Woodcraft
Dedicated account teams and targeted approach yields significant growth for woodworking retailer within weeks
AUSTIN, TX -- June 23, 2016 -- Adlucent, a leading digital advertising and intelligence company, highlighted its hands-on, strategic approach to bid management while working with Woodcraft, a retailer of fine quality woodworking tools and supplies. Coupled with a commitment to dedicated account teams for every client, Adlucent’s approach led to immediate performance gains, and a standout holiday campaign that resulted in a 50% year-over-year revenue increase in November.
For nearly 90 years, Woodcraft has supplied valuable necessities to amateur and professional woodworkers around the world. The company has a mail order catalog, over 70 retail stores, and a website with over 20,000 woodworking products. After working with another agency for over ten years, Woodcraft began to see results that no longer matched its overall goals. Needing a change, the company turned to Adlucent, whose account team could fully dedicate its focus to their account needs and growth. In a short time, Adlucent’s team was able to understand Woodcraft’s business and goals, and quickly turn the program around.
Adlucent’s personalized approach to account management was exactly what Woodcraft needed. Within the first six weeks of taking over the account, Adlucent drove major performance improvements, including:
- Increased click through rate (CTR) by 76%
- Improved average position from 3.5 to 1.3
- Decreased cost per click (CPCs) by 40%
- Optimized holiday campaign in November led to 50% YoY revenue increase
“Adlucent is a breath of fresh air and helped us come out strong from the slump we were in,” said Vince Grlovich, VP of Sales & Marketing at Woodcraft.
The first step was to restructure Woodcraft’s PLA and search accounts to a more granular structure which meant they could create higher performing ads that were more relevant to Woodcrafts business. Adlucent overhauled their bid management to make sure they were precisely targeting for low and high performing queries, and improved categorization.
“Overhauling Woodcraft’s performance strategy and bid management allowed us to get a better focus on PLAs and search. After adjusting to a more granular structure for both, we saw immediate performance gains,” said Joel Gross, Client Manager at Adlucent. “Our method proves that highly relevant and targeted advertising produces the results clients are looking for.”
With a focus on high performance, Adlucent uses its search management and analytics platform to manage large-scale digital ad programs. Along with a personalized and dedicated approach to account management, Adlucent offers clients a performance-based option atypical of a traditional agency model, tying Adlucent’s success directly to the success of its clients.
Adlucent, a full-service digital marketing and intelligence company, helps brands acquire more of their best customers profitably through a mix of personalized marketing services, consumer data, predictive advertising technology, and advanced insights applied across digital touchpoints. Adlucent translates vast first and third party data into actionable consumer intelligence, answering questions like who are my best customers and how can I acquire more like them? These insights are used to connect brands with high value consumers through the right mix of touch points along their path to purchase. For more information on Adlucent, visit http://www.adlucent.com.