In The News

Adlucent Drives 50% Year over Year Revenue for Woodcraft

Dedicated account teams and targeted approach yields significant growth for woodworking retailer within weeks

 

AUSTIN, TX -- June 23, 2016 -- Adlucent, a leading digital advertising and intelligence company, highlighted its hands-on, strategic approach to bid management while working with Woodcraft, a retailer of fine quality woodworking tools and supplies. Coupled with a commitment to dedicated account teams for every client, Adlucent’s approach led to immediate performance gains, and a standout holiday campaign that resulted in a 50% year-over-year revenue increase in November.

For nearly 90 years, Woodcraft has supplied valuable necessities to amateur and professional woodworkers around the world. The company has a mail order catalog, over 70 retail stores, and a website with over 20,000 woodworking products. After working with another agency for over ten years, Woodcraft began to see results that no longer matched its overall goals. Needing a change, the company turned to Adlucent, whose account team could fully dedicate its focus to their account needs and growth. In a short time, Adlucent’s team was able to understand Woodcraft’s business and goals, and quickly turn the program around.

Adlucent’s personalized approach to account management was exactly what Woodcraft needed. Within the first six weeks of taking over the account, Adlucent drove major performance improvements, including:

  • Increased click through rate (CTR) by 76%
  • Improved average position from 3.5 to 1.3
  • Decreased cost per click (CPCs) by 40%
  • Optimized holiday campaign in November led to 50% YoY revenue increase

“Adlucent is a breath of fresh air and helped us come out strong from the slump we were in,” said Vince Grlovich, VP of Sales & Marketing at Woodcraft.

The first step was to restructure Woodcraft’s PLA and search accounts to a more granular structure which meant they could create higher performing ads that were more relevant to Woodcrafts business. Adlucent overhauled their bid management to make sure they were precisely targeting for low and high performing queries, and improved categorization.

“Overhauling Woodcraft’s performance strategy and bid management allowed us to get a better focus on PLAs and search. After adjusting to a more granular structure for both, we saw immediate performance gains,” said Joel Gross, Client Manager at Adlucent. “Our method proves that highly relevant and targeted advertising produces the results clients are looking for.”

With a focus on high performance, Adlucent uses its search management and analytics platform to manage large-scale digital ad programs. Along with a personalized and dedicated approach to account management, Adlucent offers clients a performance-based option atypical of a traditional agency model, tying Adlucent’s success directly to the success of its clients.

 

About Adlucent

Adlucent, a full-service digital marketing and intelligence company, helps brands acquire more of their best customers profitably through a mix of personalized marketing services, consumer data, predictive advertising technology, and advanced insights applied across digital touchpoints. Adlucent translates vast first and third party data into actionable consumer intelligence, answering questions like who are my best customers and how can I acquire more like them? These insights are used to connect brands with high value consumers through the right mix of touch points along their path to purchase. For more information on Adlucent, visit http://www.adlucent.com.

Thank you for your interest.

Please provide a bit of information to see this content.

First Name is required.
Last Name is required.
Company Name is required.
Ad Spend is required.

Thank you for submitting your information.

You will be able to access our resources once you close this window.

We're experiencing some technical difficulties.

Please try again or Contact us if you're having ongoing issues.

×

Let’s Chat

We would love to discuss how our performance-based paid search services can drive your profitable revenue growth and improve your business performance.

Phone: 1.800.788.9152
Sales: 1.512.222.1923 
Fax: 1.512.912.7719

Email: solutions@adlucent.com

2130 S. Congress
Austin, TX 78704 (Map)

×

Michael Griffin

Founder & CEO

As the founder of Adlucent, Michael brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics.

Michael is a leading thinker and innovator in retail SEM and drives the technology and overall business strategies for Adlucent.

His first venture into the online retail space was in managing paid search for Amazon.com where he helped grow revenue by 300% year-after-year eventually becoming Amazon's largest worldwide partner in search.

Michael built Adlucent as a bootstrapped company and has grown it into a profitable business accustomed to achieving 75-100% year over year growth. Adlucent's growth has been highlighted in the Inc. 500 and the Austin Business Journal's Fast50 listings, and the company's culture has been honored as an AdAge Best Place to Work and an Austin American-Statesman Top Workplace.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of the Shop.org Research Committee, Michael participates in driving industry research and sharing results with retailers. Michael's work and perspective have been featured in major media outlets, including The New York Times, Inc. Magazine, the Search Insider and TechCrunch.

Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.

×

Ashwani Dhar

Chief Client Officer

Ashwani Dhar is an experienced executive, entrepreneur and venture capitalist bringing sales, marketing, business development, and funding experience to Adlucent.

At Adlucent, Dhar is responsible for customer acquisition and overall client success.

During his tenure, he has expanded the company's customer base five-fold while achieving an industry-leading client retention rate. Ashwani has been also responsible for Adlucent's positioning and go-to-market strategy. He pioneered an innovative performance-based model that aligns Adlucent's compensation with its clients' success.

Prior to Adlucent, Dhar was responsible for revenue generation, market positioning and the ultimate business success for successful startup companies like Iconixx, Agea and Trilogy. Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America.

Dhar began his career in strategic consulting for healthcare clients with APM and technology & operations consulting with Andersen Consulting (now Accenture). Dhar also served on the Board of Directors for Bigfoot Networks, Robot Genius and Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the Jerome Fisher Program for Management & Technology at the University of Pennsylvania, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. He also holds an MBA from Harvard University.

×

Tim Ozor

Vice President of Engineering

Tim has over 25 years experience designing and developing high performance software machinery. Tim leads all technology development and operations in the role of VP of Engineering.

Tim's responsibilities also include all data integration, tracking, reporting and analytics utilized by Adlucent.

Since joining Adlucent, Ozor has driven the development of Adlucent's leading edge BuyerPath™ application and analytics platform, which is being utilized to effectively and efficiently manage millions of keyword and product ads for some of the largest online retailers in the world.

Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels possible.

×

Brian Vogel

Head Coach - People & Culture

As Head Coach, Brian’s charge is to guide managers and Adlucites to their full potential. With 20+ years of experience as a HR executive and NCAA Division I Athlete and Coach, he instinctively relies on his vast experience in leadership development in business and athletics to bring forth leadership and business enablers.

Prior to joining Adlucent, Brian held various HR executive leadership positions at Verizon and USAA. More recently he led the HR functions at Austin-based FirstCare Health Plans and Campus Advantage. He played a pivotal role in the merger of Bell Atlantic and GTE to form Verizon, one of the five largest mergers in the 1990s. During the merger he directed team of 10 employees who orchestrated placement and /or displacement of 6,000+ staff. In subsequent roles key accomplishments included implementing a third party HR administrative solution valued at approximately $750K annually at Campus Advantage and instituting scientifically based recruiting processes resulting in a 33% improvement in average time to fill for key positions as well as a 20% reduction in turnover. He has also served as a Senior HR Consultant for vcfo and currently maintains his own business performance coaching practice ~ Sundog Coaching Group.

He holds a bachelor's degrees in business administration from University of Notre Dame where he concentrated in Marketing and was co-captain of Men’s Swimming and Diving team. He also has a master's degree in business administration from the University of Illinois where he concentrated in Human Resources at the nationally renowned School of Labor & Employment Relations.

When not coaching, Brian spreads his free time between trying to stay fit doing CrossFit and mountain biking, enjoying quality time with his two daughters Gracie and Elle, and serving as a business consultant to Little Helping Hands, the renowned Austin non-profit he helped found with his wife, Marissa.

×