In The News

Consumers More Likely To Open Marketing Emails During Holidays

December 12, 2016 | MediaPost


The Top 100 Digital Tech Employers in Austin

October 25, 2016 | Adlucent


Adlucent Shortlisted for Three US Search Awards 2016

September 20, 2016 | Adlucent


Social Media Plays Crucial Role in Consumer Decisions

September 9, 2016 | SMB Soup


Adlucent Data Analysis Shows Social Media Now Impacting Purchasing Decisions

September 9, 2016 | Mobile Advertising Watch


Social Networks Drive More Brand Awareness

September 9, 2016 | MediaPost


New Data Uncovers the Impact of Social Media on Consumers

September 8, 2016 | PRWeb


Guitar Center Turns Up the Volume on Its Search Campaigns With Customer Match

September 6, 2016 | Google


Adlucent Wins 2016 Greater Austin Business Award for Technology and Innovation

September 2, 2016 | Adlucent


Case Study: Using Unique Customer Data To Target Customers And Drive Conversions

August 18, 2016 | The Point of Sale News


Adlucent Named As A Finalist for ‘The 2016 Landy Awards’ Presented by Search Engine Land

August 15, 2016 | Adlucent


Facebook's Anti-Ad-Blocking Move Signals It's Time To Get Personal

August 12, 2016 | MediaPost


Just in Time for the Holidays: Google’s Latest Adwords Update

August 1, 2016 | Multi Channel Merchant


Small Agency of the Year, Culture, Silver: Adlucent

August 1, 2016 | AdvertisingAge


2 Austin Ad Agencies Honored for Creative Work

July 29, 2016 | Austin Business Journal


Adlucent Named Second Best Small Agency for Culture by Advertising Age

July 21, 2016 | PRWeb


How a Large Electronics Retailer Grew Revenue by 60% with an Optimized PPC Strategy in 6 Months

July 8, 2016 | DigitalMarketer


Adlucent Drives 50% Year over Year Revenue for Woodcraft

June 23, 2016 | Adlucent


Marketing Research Chart: How likely are consumers to click on personalized ads?

May 17, 2016 | MarketingSherpa


Google’s deadline for uniform product codes draws near

May 12, 2016 | Internet Retailer


New Data Unveils Increasing Consumer Demand for Personalized Advertising

May 10, 2016 | PRWeb


Study: 71% of consumers prefer personalized ads

May 9, 2016 | Marketing Dive


Google revamps AdWords for a mobile-first marketing world

March 29, 2016 | Marketing Dive


Google’s Analytics 360 Suite just changed the game

March 17, 2016 | VentureBeat


Will Google 360 Help Brands Better Understand Omnichannel?

March 16, 2016 | MediaPost


Google's new Analytics 360 Suite aims to help measure 'micro-moments'

March 16, 2016 | Marketing Dive


The votes are in — for what Google’s new Analytics 360 Suite really means

March 16, 2016 | Marketing Land


Google tailors a new product for large marketers

March 15, 2016 | Internet Retailer


Google is dropping right side SERP ads

February 23, 2016 | Marketing Dive


Google stops showing ads on the right side of search results

February 22, 2016 | Internet Retailer


Here's What Spending Millions on a Super Bowl Ad Gets You

February 6, 2016 | Fortune


Google Product Listing Ads Off To A Strong Start In 2016

February 4, 2016 | MediaPost


US Mobile Sales Post 188 Per Cent Increase

January 8, 2016 | Mobile Marketing Magazine


Omnichannel: A Fancy Word for Increasing Product Discoverability

January 7, 2016 | Boost Digital


3 ways to get your mobile ads holiday ready

November 24, 2015 | Wallblog


Seven thought-provoking US digital marketing stats from the past week

November 18, 2015 | Econsultancy


5 Austin companies hiring that will save you from workplace hell

September 10, 2015 | Built In Austin


Google, Wal-Mart Part Ways Over Local Shopping Ads

March 4, 2015 | The Wall Street Journal


Adlucent Automates Analytics In Google Shopping

August 6, 2013 | MediaPost


Online marketing firm Adlucent building customer base, workforce

October 14, 2012 | Austin American-Statesman


Google Struggles to Unseat Amazon as the Web's Most Popular Mall

September 9, 2012 | The New York Times


Adlucent gives retailers product control in Google Shopping

September 6, 2012 | Direct Marketing News


Adlucent Is No. 32 on Ad Age's Best Places to Work List

March 26, 2012 | Ad Age

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Michael Griffin

Founder & CEO

As the founder of Adlucent, Michael brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics.

Michael is a leading thinker and innovator in retail SEM and drives the technology and overall business strategies for Adlucent.

His first venture into the online retail space was in managing paid search for where he helped grow revenue by 300% year-after-year eventually becoming Amazon's largest worldwide partner in search.

Michael built Adlucent as a bootstrapped company and has grown it into a profitable business accustomed to achieving 75-100% year over year growth. Adlucent's growth has been highlighted in the Inc. 500 and the Austin Business Journal's Fast50 listings, and the company's culture has been honored as an AdAge Best Place to Work and an Austin American-Statesman Top Workplace.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of the Research Committee, Michael participates in driving industry research and sharing results with retailers. Michael's work and perspective have been featured in major media outlets, including The New York Times, Inc. Magazine, the Search Insider and TechCrunch.

Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.


Ashwani Dhar

Chief Client Officer

Ashwani Dhar is an experienced executive, entrepreneur and venture capitalist bringing sales, marketing, business development, and funding experience to Adlucent.

At Adlucent, Dhar is responsible for customer acquisition and overall client success.

During his tenure, he has expanded the company's customer base five-fold while achieving an industry-leading client retention rate. Ashwani has been also responsible for Adlucent's positioning and go-to-market strategy. He pioneered an innovative performance-based model that aligns Adlucent's compensation with its clients' success.

Prior to Adlucent, Dhar was responsible for revenue generation, market positioning and the ultimate business success for successful startup companies like Iconixx, Agea and Trilogy. Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America.

Dhar began his career in strategic consulting for healthcare clients with APM and technology & operations consulting with Andersen Consulting (now Accenture). Dhar also served on the Board of Directors for Bigfoot Networks, Robot Genius and Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the Jerome Fisher Program for Management & Technology at the University of Pennsylvania, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. He also holds an MBA from Harvard University.


Tim Ozor

Vice President of Engineering

Tim has over 25 years experience designing and developing high performance software machinery. Tim leads all technology development and operations in the role of VP of Engineering.

Tim's responsibilities also include all data integration, tracking, reporting and analytics utilized by Adlucent.

Since joining Adlucent, Ozor has driven the development of Adlucent's leading edge BuyerPath™ application and analytics platform, which is being utilized to effectively and efficiently manage millions of keyword and product ads for some of the largest online retailers in the world.

Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels possible.


Brian Vogel

Head Coach - People & Culture

As Head Coach, Brian’s charge is to guide managers and Adlucites to their full potential. With 20+ years of experience as a HR executive and NCAA Division I Athlete and Coach, he instinctively relies on his vast experience in leadership development in business and athletics to bring forth leadership and business enablers.

Prior to joining Adlucent, Brian held various HR executive leadership positions at Verizon and USAA. More recently he led the HR functions at Austin-based FirstCare Health Plans and Campus Advantage. He played a pivotal role in the merger of Bell Atlantic and GTE to form Verizon, one of the five largest mergers in the 1990s. During the merger he directed team of 10 employees who orchestrated placement and /or displacement of 6,000+ staff. In subsequent roles key accomplishments included implementing a third party HR administrative solution valued at approximately $750K annually at Campus Advantage and instituting scientifically based recruiting processes resulting in a 33% improvement in average time to fill for key positions as well as a 20% reduction in turnover. He has also served as a Senior HR Consultant for vcfo and currently maintains his own business performance coaching practice ~ Sundog Coaching Group.

He holds a bachelor's degrees in business administration from University of Notre Dame where he concentrated in Marketing and was co-captain of Men’s Swimming and Diving team. He also has a master's degree in business administration from the University of Illinois where he concentrated in Human Resources at the nationally renowned School of Labor & Employment Relations.

When not coaching, Brian spreads his free time between trying to stay fit doing CrossFit and mountain biking, enjoying quality time with his two daughters Gracie and Elle, and serving as a business consultant to Little Helping Hands, the renowned Austin non-profit he helped found with his wife, Marissa.