With their new website and ad campaigns in place, Blain’s saw 122% growth in ad impressions over the previous holiday season and bested their old clickthrough rate (CTR) by 86%. And while Blain’s multi-device customers continued to convert on desktop, a record 44% of the season’s online traffic originated from mobile. Specifically, their mobile ad impressions rose by 153%, with 200% more clicks.
Tom Crumley, Account Manager at Adlucent, says, “Our relationship with the Blain’s team makes it that much easier to improve our campaigns every day. We’re excited to see performance go up and find solutions to problems together.” Blain’s Kassnel agrees, “We had a really good holiday with super strong sales. Adlucent’s a big part of that.”