This retail marketing report provides an in-depth look at exclusive B2C & B2B data aggregated from our advertisers throughout the year. Download the report for valuable insights based on actual retail data about consumer behavior changes, the quantified impact the volatility of 2020 has had on ecommerce, and shifts in marketing channel efficiency.
Download the report to instantly access the data and these key lessons:
Comparison of B2B versus B2C retail marketing performance
A deep dive into each advertising channel and the dramatic changes in efficiency
The lasting impact the uncertainty and volatility 2020 had on e-commerce
YoY digital advertising spend increased by 17% for B2C clients and 3% for B2B clients, with modest B2B spending declines in the second half of the year despite a strong performance.
Google Display Ads (GDA) spend grew 72% YoY as advertisers invested more in prospecting and remarketing, especially after Q2 trends demonstrated increased online shopping opportunities.
COVID-19 forced advertisers online in 2020. Digital spending increased 14% YoY as advertisers allocated additional dollars to online ad platforms.