Paid Search: A Focus on Performance

While many search agencies and tech vendors see search performance quickly stagnate, Adlucent is known for its ability to break through performance plateaus. We’re able to accomplish this through our proprietary technology and unique, customer-centric approach.

At Adlucent, we don’t just optimize keywords, we help retailers fully understand their customers and identify those with the highest value. We then design and build customized search marketing programs that connect retailers to the right buyers for their business. We believe that great technology, better data, and expert account managers make up the trifecta of search excellence, and all three make up our Customer Spectrum for Paid Search solution.

Finding the Right Technology

The big box search technology available today is built to serve broad markets, not individual retailers. Your business is unique. How can you gain the advantage when your competitors are using the exact same technology as you? At Adlucent, we know your business is as unique as the customers you serve, which is why we developed our own proprietary software, Deep SearchTM, to give you the advantage.

With Adlucent’s technology-backed services, you’ll get the upper hand with:


Propietary Technology

Proprietary Technology

Our technology was built to manage the most complex retail advertising programs

A Custom Algorithm

You’ll receive a custom algorithm that’s unique to your business and adapts to changes

Unique Performance

Set your unique business goals and we’ll manage performance to meet and exceed them

Advanced Customization

Your custom-built algorithm will align with your unique data sets and goals

Deep Search was built to effortlessly manage large-scale digital advertising programs with thousands to millions of SKUs. As the most customizable platform on the market, it’s the closest solution a retailer can get to building their own technology in house. Each Adlucent client receives a unique, self-learning algorithm that’s developed from a combination of business insights, custom data sets and retailer-specific goals for more accurate bid management.

In addition to a custom bidding algorithm, Adlucent uses machine learning techniques to optimize bid modifiers at the device, time, day of week, and audience to ensure its clients are reaching its most valuable buyers, no matter where they are.

Case Study

200% Return on Ad Spend

Learn how Andra Group leveraged Deep Search to eliminate
wasted ad spend & grow ROAS by 200% in two months.


Utilizing The Right Data

All search technologies use data, but it’s the type of data used that separates traditional retailers from the high performers. In addition to historical information that everyone has access to, Adlucent gathers, stores, and analyzes unique first party, third party, and real-time data, resulting in trillions of additional data points that we use to:

Improve Targeting

We'll create custom audiences so your ads are being seen by your most valuable buyers

Adjust Your Program

Our algorithms leverage machine learning techniques that continuously learn and adjust

Break Plateaus

Set your desired ROI and we’ll optimize your program to maximize performance

Measure Attribution

We can measure the impact your program is having across channels and devices

In addition to standard algorithms, most search companies use the same, standard data. Adlucent leverages unique data sets for every client—product, social, channel, pricing, CRM, and third-party data—that is incorporated into each algorithm to improve bid management and achieve break-through performance year-over-year.

Retailer Spotlight

BuySeasons earned an additional $50K in revenue
from a recommendation to carry a new costume that 
its account team discovered through keyword research.

Meet Your New Team

From implementation to performance analysis, everyone at Adlucent is dedicated to delivering the best possible experience for our customers, as evidenced by our 100% Net Promoter score. Our clients call us an extension of their internal team and we would like to be an extension of yours. 

By partnering with Adlucent, you’ll receive a dedicated account team that is:


The Industry's Best

Our 35-step recruiting process tests for passion, problem solving, analytical, and communication skills

An Expert in Digital + Search

Each team member has developed a deep understanding of search and digital advertising

Focused on Your Goals

We learn your business, provide strategic direction, and help you accomplish your goals

Able to See the Full Picture

From marketing to merchandising, we’ll measure the impact search has across your business

With Adlucent services, you’ll have a dedicated team that becomes a true partner by learning every aspect of your business—products, customers, competitors, channels, goals—and more. Your team is responsible for implementation services, account build out, ad copywriting, landing page analysis, bid management, and testing, ensuring your program is aligned with leading search best practices and strategies.

But we don’t stop there. We’ll show you how to use search data to make broader business decisions such as who are the best new audiences to target, which new products should be added by merchandising, and which channels benefit the most from your search investment.


Speak With An Expert


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Let’s Chat

We would love to discuss how our performance-based paid search services can drive your profitable revenue growth and improve your business performance.

Phone: 1.800.788.9152
Sales: 1.512.222.1923 
Fax: 1.512.912.7719

Email: solutions@adlucent.com

2130 S. Congress
Austin, TX 78704 (Map)


Michael Griffin

Founder & CEO

As the founder of Adlucent, Michael brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics.

Michael is a leading thinker and innovator in retail SEM and drives the technology and overall business strategies for Adlucent.

His first venture into the online retail space was in managing paid search for Amazon.com where he helped grow revenue by 300% year-after-year eventually becoming Amazon's largest worldwide partner in search.

Michael built Adlucent as a bootstrapped company and has grown it into a profitable business accustomed to achieving 75-100% year over year growth. Adlucent's growth has been highlighted in the Inc. 500 and the Austin Business Journal's Fast50 listings, and the company's culture has been honored as an AdAge Best Place to Work and an Austin American-Statesman Top Workplace.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of the Shop.org Research Committee, Michael participates in driving industry research and sharing results with retailers. Michael's work and perspective have been featured in major media outlets, including The New York Times, Inc. Magazine, the Search Insider and TechCrunch.

Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.


Ashwani Dhar

Chief Client Officer

Ashwani Dhar is an experienced executive, entrepreneur and venture capitalist bringing sales, marketing, business development, and funding experience to Adlucent.

At Adlucent, Dhar is responsible for customer acquisition and overall client success.

During his tenure, he has expanded the company's customer base five-fold while achieving an industry-leading client retention rate. Ashwani has been also responsible for Adlucent's positioning and go-to-market strategy. He pioneered an innovative performance-based model that aligns Adlucent's compensation with its clients' success.

Prior to Adlucent, Dhar was responsible for revenue generation, market positioning and the ultimate business success for successful startup companies like Iconixx, Agea and Trilogy. Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America.

Dhar began his career in strategic consulting for healthcare clients with APM and technology & operations consulting with Andersen Consulting (now Accenture). Dhar also served on the Board of Directors for Bigfoot Networks, Robot Genius and Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the Jerome Fisher Program for Management & Technology at the University of Pennsylvania, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. He also holds an MBA from Harvard University.


Tim Ozor

Vice President of Engineering

Tim has over 25 years experience designing and developing high performance software machinery. Tim leads all technology development and operations in the role of VP of Engineering.

Tim's responsibilities also include all data integration, tracking, reporting and analytics utilized by Adlucent.

Since joining Adlucent, Ozor has driven the development of Adlucent's leading edge BuyerPath™ application and analytics platform, which is being utilized to effectively and efficiently manage millions of keyword and product ads for some of the largest online retailers in the world.

Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels possible.


Brian Vogel

Head Coach - People & Culture

As Head Coach, Brian’s charge is to guide managers and Adlucites to their full potential. With 20+ years of experience as a HR executive and NCAA Division I Athlete and Coach, he instinctively relies on his vast experience in leadership development in business and athletics to bring forth leadership and business enablers.

Prior to joining Adlucent, Brian held various HR executive leadership positions at Verizon and USAA. More recently he led the HR functions at Austin-based FirstCare Health Plans and Campus Advantage. He played a pivotal role in the merger of Bell Atlantic and GTE to form Verizon, one of the five largest mergers in the 1990s. During the merger he directed team of 10 employees who orchestrated placement and /or displacement of 6,000+ staff. In subsequent roles key accomplishments included implementing a third party HR administrative solution valued at approximately $750K annually at Campus Advantage and instituting scientifically based recruiting processes resulting in a 33% improvement in average time to fill for key positions as well as a 20% reduction in turnover. He has also served as a Senior HR Consultant for vcfo and currently maintains his own business performance coaching practice ~ Sundog Coaching Group.

He holds a bachelor's degrees in business administration from University of Notre Dame where he concentrated in Marketing and was co-captain of Men’s Swimming and Diving team. He also has a master's degree in business administration from the University of Illinois where he concentrated in Human Resources at the nationally renowned School of Labor & Employment Relations.

When not coaching, Brian spreads his free time between trying to stay fit doing CrossFit and mountain biking, enjoying quality time with his two daughters Gracie and Elle, and serving as a business consultant to Little Helping Hands, the renowned Austin non-profit he helped found with his wife, Marissa.