WITH YOUR DATA
Gaining the Advantage
Technology is intended to give you a competitive advantage, but if you or your agency is using the same technology as your competitors, how do you gain the edge? When Adlucent was founded in 2001, we used third party technologies to manage search programs for our retail clients, but we found that we were unable to achieve the results we wanted. We solved this problem by building our own highly customizable technology, Deep SearchTM.
Meet Deep Search
Adlucent’s Deep Search platform is the closest a retailer can come to building its own internal technology. Adlucent combines a retailer's customer business goals with all available data inputs to build a unique, self-learning algorithm for every advertiser.
New customer acquisition
Every day, Adlucent’s algorithms perform over 600,000 calculations per keyword to accurately predict future value. Through machine learning, Deep Search optimizes bid modifiers at the device, time, day of week, and audience levels to ensure you’re reaching your most valuable customers, wherever they are.
Reporting is also customized for your business. Performance based on account, campaign, ad group, and keyword level will not provide enough detail into what’s really happening in your business. Adlucent’s reporting reflects your business structure, categories, subcategories, and goals which allows you to make more informed business decisions.