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COVID-19

Resources for Retailers and Brands

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The world of retail and ecommerce has drastically changed due to the COVID-19 crisis. We're here to provide you with resources and guidance to navigate these challenging times successfully. From revisiting marketing strategies to brainstorming unique ways to reach your customers, we at Adlucent are here to help you.

 

Check out our current resources below, and we'll continue to update this page with our latest content to support your team.


Improvements in some brands’ ecommerce performance during the shelter-in-place situation across the country has offered some hope as the global health and financial crisis continues to evolve. Adlucent will provide weekly general digital marketing and ecommerce information, in addition to relevant COVID-19 news, in our digest.

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The popularity of TikTok is on the rise reaching over 800 million monthly users in 2020. Is your brand thinking about adding TikTok to your marketing strategy? Check out our guide to the platform and how it has grown during COVID-19.

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Consumer focus has begun to shift as more businesses re-open, according to their state’s lifted regulations during the pandemic. As such, Adlucent has updated this digest to reflect general digital marketing and ecommerce information during this readjustment period, in addition to relevant news about the ongoing COVID-19 situation.

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Due to the fast-changing situation, we’re sharing weekly updates of relevant news surrounding COVID-19.

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Due to the fast-changing situation, we’re sharing weekly updates of relevant news surrounding COVID-19.

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Learn how to manage your paid search campaigns, understand changes in search behavior, and create a meaningful dialogue between your business and customers during COVID-19 to come out ahead. 

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In light of rapidly changing information, we’ve outlined the past week's most relevant news about COVID-19.

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Adlucent and Google are working together to support retailers as the impact of COVID-19 broadens. Adlucent’s SVP of Strategy, Jason Roussos, and Google’s Chief Evangelist, Nicolas Darveau-Garneau, compiled the common challenges we see across our clients’ business and created a list of suggestions to optimize cash flow and improve business longevity during times of uncertainty.

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Adlucent is compiling a weekly digest to assist our partners and industry in working through COVID-19 as ecommerce businesses. We’ve chosen the news we think is most relevant to retailers and brands, outlining the past week's COVID-19 updates in the media.

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All companies, large and small, are working to identify the best way to react to the coronavirus. Right now, most businesses are attempting to stabilize operations, keep employees safe, and adjust to future unknowns over the next several months. To take steps in the right direction during this time, companies should plan to adjust their distribution and marketing strategies as soon as possible.

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As the nation enters month two of managing the fallout of COVID-19, Adlucent remains committed to helping our partners pivot and adapt. Staying on top of the crisis and its effect on the ecommerce world is imperative for retailers and brands. In light of the rapidly changing information, we’ve outlined the past week's most important ecommerce news related to coronavirus.

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The Adlucent team pulled together our findings summarizing the impact of the COVID-19 crisis on retail and ecommerce to provide strategic recommendations for advertisers. There is a lot of uncertainty right now in this unprecedented situation, things change daily, and businesses of all sizes are feeling the impact of the virus both financially and emotionally. Our goal is to help advertisers navigate the current landscape and achieve continued success in digital advertising programs.

+ Includes a downloadable infographic

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We put together several owned channel tips to help brands adapt their marketing strategies, modify sales tactics, and empathize with their customers successfully during COVID-19.

+ Includes recommendations for your website, social media, content, customer service and more.

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With health and safety top-of-mind, Adlucent remains committed to helping our partners adapt to the rapidly changing COVID-19 situation. Staying on top of how the crisis is affecting the ecommerce world is imperative to retailers and brands. Since things are changing every day, it’s easy to fall into information overload, so we’ve outlined the past week's most important COVID-19 news for ecommerce business.

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If your brand needs strategic guidance during this time, please do not hesitate to reach out to us with your questions today.

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