By allocating more co-op dollars to digital ads, both retailers and brands can connect with shoppers where they start their research process – online. These shoppers can be nurtured through a variety of digital touchpoints until they're ready to make their purchase, whether that's online or offline.
Adlucent helps retailers build more efficient and effective digital co-op programs to drive greater traffic, sales, and secure additional investments from brands. We start by working with retailers to identify brand opportunities and create initiatives to capture co-op funds. Next, we build and execute digital advertising campaigns aligned with both retailer and brand goals. This ensures you’re connecting with the right audiences across every relevant touchpoint to maximize impressions, traffic, and results. Finally, we measure and share all relevant performance results, including footfall and audience insights. This gives brands visibility into performance in order to justify spend and creates a long-term trusted partnership.