FIVE WAYS TO OPTIMIZE RETAIL PAID SEARCH SPEND
Paid search continues to be the #1 driver of digital revenue for retailers, but year after year, marketers are challenged with delivering even more revenue from their existing search programs. Many retailers find their only solution is to spend more money on Google and Yahoo+Bing ads and hope it drives more sales. While this may be a temporary solution, they ultimately fail to grow efficiently.
This cheat sheet will cover how to:
- Increase your reach
- Create more relevant ads
- Capitalize on trends
- Optimize campaign and ad group settings
Enough chit-chat, hurry up and get the cheat sheet on the right so you can learn five easy ways to optimize your paid search spend in order to grow revenue with a smaller financial investment!