The client saw exponential revenue & efficiency growth, even with a reduced budget.
+88% average incremental YoY revenue growth in April, May, and June.
1,130% average order growth in categories that previously produced low volume.
With increasing online competition and re-opening of stores, growth and efficiency levels will be more challenging to sustain, the Adlucent team will continue to make key adjustments to maintain the client's upward trajectory.
Moving forward, we will optimize product listings in top categories, allocate investments toward the most profitable audiences and locations within each category, and increase awareness with upper-funnel tactics, including Discovery, YouTube, and Showcase ads.
As for the steep competition, the team will combat rising CPCs and focus on improving CTR with ad text testing, site links, image extensions, and in-store or curbside pickup ads, along with expanding RSAs.