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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 19, 2020

Customizing For Customers: How Campaign Structure Impacts Performance

    A successful Shopping campaign is a lot like a muscle car – it’s what under the hood that really d...

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November 11, 2020

Using Facebook Custom Conversions to Improve Customer Acquisition

Often, it can be a challenge for our clients to understand how their advertising dollars impact new cu...

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November 5, 2020

Science-Based Creative Testing for Your Marketing Campaigns

Everybody agrees that we should test and optimize our campaigns as we go.  This feedback loop is core ...

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October 27, 2020

Basket Building: Creating Promotional Synergy Across Product Categories

In today’s changing ecommerce marketplace, brand loyalty is on the decline. Over the past six months, ...

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