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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

15 Nov 2016

PPC Tips for Capturing Upper Funnel Holiday Gift Searches

Forty percent of shopping related searches are focused on broad queries like “women’s athletic cloth...

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09 Aug 2016

Creating Highly Segmented Product Targets for PLAs

When you bid on all traffic together, you push down all bids to account for poor performing queries....

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03 May 2016

Five Ways to Sell More to Busy Mothers

The day my daughter was born was the best day of my life, but the hardest days of my life followed s...

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28 Apr 2016

Why Add GTINs to Your Google Shopping Data Feed?

We’ve all been hearing about the changes coming from Google around adding Global Trade Item Number (...

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