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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

December 30, 2013

Google PLAs, Mobile, and Free Shipping Dominate the Holiday Season

If you turned on your television or browsed online news sites in the weeks leading up to Christmas, yo...

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December 3, 2013

The Impact of the Holiday Weekend on Online Retail

Thanks to six fewer shopping days this year, retailers started running their holiday promotions early,...

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July 24, 2012

The Right Metrics for Testing Back to School and Holiday Ads

Hard to believe, but it’s already time for retailers to begin solidifying their content, promotion and...

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September 29, 2011

Preparing for the Holiday Season

Over the past two years, we've observed an important trend during the holiday seasons: a bimodal distr...

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