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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

July 16, 2015

What Search Marketers Should Know About Affiliates

Affiliate marketing is a four billion-dollar industry. From an online retailer’s perspective, working ...

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June 10, 2015

PPC Account in a Slump? It Might Be Time to Get Back to the Basics

Paid search adheres to a simple concept: Win the auction, get the click that leads to the conversion. ...

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March 27, 2014

How to Migrate from a CPA% to a CPC Bidding Strategy

Get ready, retailers. On June 30th, Google will be retiring its cost per acquisition percentage (CPA%)...

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May 4, 2011

Shop.org and Forrester Research Release State of Retailing Online (SORO) 2011 Report

Shop.org and Forrester Research have just released their State of Retailing Online (SORO) 2011 report....

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