Where do you go when you’re searching for a product to buy—Amazon, Google or another site? According t...

Our third and final post about ratings and reviews highlights an interesting way to use them to estima...

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings a...

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has...