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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

25 Aug 2017

Why Consumers Pick Amazon, and What You Can Do About It

If you’re not first, you’re last. The old saying may sound harsh, but it’s especially true for retaile...

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30 Jun 2016

More Consumers Search for Products on Amazon than Google, New Survey Says

Where do you go when you’re searching for a product to buy—Amazon, Google or another site? According t...

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28 Jul 2014

PLA Product Review Extensions

You may have heard the buzz surrounding Google’s latest ad extension for PLAs -- “PLA Product Ratings....

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26 May 2011

The Number of Ratings and Reviews as a Proxy for Sales

Our third and final post about ratings and reviews highlights an interesting way to use them to estima...

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