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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

11 Jan 2017

Holiday Shopping Continues Through the New Year

After Christmas the end of year clearance sale frenzy begins and consumers rush to stores, or online, ...

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02 Dec 2016

How Retail Paid Search Performed Over the 2016 Holiday Weekend

The holiday shopping season is in full swing. While consumers are busy creating and fulfilling their w...

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17 Nov 2016

PLA 2.0: Strategies to Improve Your Program and Your Performance

The growth of Google’s Product Listing Ads (PLAs) over the last few years has been fueled by the growt...

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04 Aug 2016

PLA 2.0: Step Up Your PLA Game with These Advanced Tips

Since 2012, product ads have been chipping away at text ad’s screen share on Google’s Search Engine Re...

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