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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

October 13, 2020

Why Brands Should Invest in Incrementality Testing to Boost Marketing Performance

Measurement is a critical component of any strong performance marketing strategy. If you don't know ho...

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January 11, 2017

Holiday Shopping Continues Through the New Year

After Christmas the end of year clearance sale frenzy begins and consumers rush to stores, or online, ...

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December 2, 2016

How Retail Paid Search Performed Over the 2016 Holiday Weekend

The holiday shopping season is in full swing. While consumers are busy creating and fulfilling their w...

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November 17, 2016

PLA 2.0: Strategies to Improve Your Program and Your Performance

The growth of Google’s Product Listing Ads (PLAs) over the last few years has been fueled by the growt...

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