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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

01 Aug 2012

REPORT: New Ways Retailers Are Using Paid Search To Drive Profitable Revenue

On June 26th, Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, sat down with ...

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24 Jul 2012

The Right Metrics for Testing Back to School and Holiday Ads

Hard to believe, but it’s already time for retailers to begin solidifying their content, promotion and...

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14 Jun 2012

Google Shopping: How A Unified Approach To Paid Search Benefits Retailers

Following the recent announcement that Google Product Search is transitioning to a commercial model ba...

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16 Apr 2012

Five Ways Paid Search Influences the Zero Moment of Truth

Last year Google published a report titled Winning in the Moment of Truth which analyzes consumer beha...

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