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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

February 17, 2021

Google's Recent Change From Broad Match Modifiers to Phrase Match

Google announced a major change to the keyword world: the deprecation of Broad Match Modifier (BMM) ke...

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December 9, 2020

Using Feed-Based DSAs to Grow Your Paid Search Program Efficiently

To grow keyword search programs, marketers need to expand and optimize against non-brand queries. So, ...

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November 19, 2020

Customizing For Customers: How Campaign Structure Impacts Performance

    A successful Shopping campaign is a lot like a muscle car – it’s what under the hood that really d...

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October 27, 2020

Basket Building: Creating Promotional Synergy Across Product Categories

In today’s changing ecommerce marketplace, brand loyalty is on the decline. Over the past six months, ...

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