Digital Marketing News | Adlucent

August 9, 2019

4 Reasons to Bring Professional Paid Search Experts on Board

Is your paid search strategy no longer producing the results it used to? Are you having trouble scalin...

By Victoria Flores

July 22, 2016

Video: Creating Custom Audiences for Customer Match

Late last year, Google rolled out Customer Match, a solution designed to give advertisers the ability ...

By Holly Pauzer

Featured Post (132)
Google (77)
Analytics (56)
google (49)
Strategic PPC (44)
Amazon (41)
PLAs (41)
holidays (41)
Mobile (39)
Seasonality (31)
omnichannel (28)
Adlucent Announcements (27)
Marketplaces (27)
ppc (25)
New Customer Acquisition (24)
ecommerce (23)
paid search (22)
Adlucent culture (20)
Conversion Rate (20)
amazon seller central (20)
product listing ads (20)
Keywords (19)
Revenue Growth (19)
amazon prime (18)
pla (18)
plas (17)
Amazon Advertising (16)
Amazon Trends (16)
google shopping (15)
Merchandising (14)
inventory (13)
advertising (12)
roi (12)
amazon fba business (11)
amazon marketing services (11)
amazon marketplace (11)
amazon services (11)
culture (11)
custom audiences (11)
holiday (11)
holiday ppc (11)
retail (11)
selling products on amazon (11)
adlucent (10)
amazon news (10)
social media (10)
AdWords (9)
Social (9)
company culture (9)
holiday results (9)
performance (9)
Amazon Go (8)
Case Studies (8)
Shopping (8)
amazon sellers (8)
black friday (8)
facebook (8)
paid social (8)
Returns (7)
amazon seo (7)
digital marketing strategy (7)
online retailing (7)
seasonality (7)
Attribution (6)
CTR (6)
Ratings and Reviews (6)
This Week in Amazon (6)
amazon effect (6)
christmas (6)
corporate culture (6)
cyber monday (6)
digital marketing (6)
google express (6)
how to sell on amazon (6)
SEO (5)
ads (5)
amazon best practices (5)
amazon private label (5)
amazon strategy (5)
cvr (5)
data (5)
digital advertising (5)
ecommerce marketing (5)
facebook advertising (5)
lia (5)
online (5)
product listing ad (5)
revenue (5)
search (5)
seller central (5)
webinar (5)
AOV (4)
Amazon Prime Day (4)
Amazon Tools (4)
COVID-19 (4)
Google Shopping Ads (4)
Lifetime Value (LTV) (4)
Predictive SEM (4)
ad (4)
amazon customers (4)
amazon optimization (4)
amazon seller tools (4)
attribution (4)
bing (4)
conversion rate (4)
custom audience (4)
customer match (4)
enhanced brand content (4)
holiday paid search traffic (4)
marketing (4)
mobile shopping (4)
online shopping (4)
partnership (4)
pinterest (4)
product feed (4)
product ratings (4)
ratings and reviews (4)
retailer (4)
selling on Amazon (4)
social ads (4)
social advertising (4)
strategy (4)
thanksgiving (4)
traffic (4)
A+ content (3)
Amazon Alexa (3)
Brand (3)
Buy (3)
Lookback (3)
PPC technology (3)
Shop.org (3)
ad campaigns (3)
adlucent client summit (3)
adlucent history (3)
amazon business (3)
amazon fashion (3)
amazon holidays (3)
amazon prime now (3)
amazon prime wardrobe (3)
amazon reviews (3)
analytics (3)
austin company culture (3)
big data (3)
buy button (3)
case study (3)
change (3)
changes (3)
cpc (3)
creative (3)
crm (3)
customer acquisition (3)
customer reviews (3)
digital marketers (3)
fba (3)
feed (3)
google home (3)
impact (3)
instagram (3)
keywords (3)
local inventory ad (3)
mobile app (3)
optimize (3)
personalization (3)
pla's (3)
prime day (3)
programmatic (3)
retailers (3)
text (3)
text ads (3)
yahoo (3)
2016 (2)
2017 holiday shopping data (2)
AMS (2)
Alexa (2)
Amazon Vendor Tools (2)
Apparel (2)
Calculating CPCs (2)
Cyber Monday performance (2)
Deep Search (2)
E-Commerce (2)
Feedback Five (2)
Feedback Genius (2)
Feedback Management (2)
Forrester (2)
GTIN (2)
Internet Retailer (2)
Inventory Integration (2)
Local Inventory Ads (2)
Non-brand (2)
Seller Fulfilled Prime (2)
a/b testing (2)
account management (2)
adlucent benefits (2)
adlucent events (2)
ai (2)
amazon ad campaigns (2)
amazon app (2)
amazon bestsellers (2)
amazon brands (2)
amazon fba (2)
amazon fresh (2)
amazon headquarters (2)
amazon holiday (2)
amazon imagery (2)
amazon keyword strategy (2)
amazon marketing (2)
amazon partnerships (2)
amazon ppc (2)
amazon seller (2)
amazon sponsored products (2)
amazon storefronts (2)
amazon technology (2)
amazon vendor (2)
analysis (2)
apple (2)
audience (2)
audiences (2)
austin (2)
best places to work austin (2)
brands (2)
button (2)
buyer behavior (2)
client summit (2)
clients (2)
consumer data (2)
conversions (2)
cyber 5 (2)
cyber monday results (2)
data science (2)
dayparting (2)
eta (2)
expanded text ad (2)
fashion (2)
fbm (2)
fulfillment by amazon (2)
google ads (2)
google shopping actions (2)
google shopping campaigns (2)
grocery (2)
grocery delivery (2)
holiday pla (2)
holiday ppc checklist (2)
holiday strategy (2)
in store (2)
ios9 (2)
local (2)
local inventory (2)
location-based advertising (2)
manage amazon reviews (2)
microsoft (2)
millennial (2)
mobile advertising (2)
mobile best practices (2)
multichannel (2)
omnichannel marketing (2)
online marketplace (2)
paid advertising (2)
paid search agency (2)
prime wardrobe (2)
pure oxygen labs (2)
retail holidays (2)
retail paid search agency (2)
search marketing strategy (2)
sears (2)
summit (2)
survey (2)
url (2)
urls (2)
walmart (2)
youtube (2)
+1 (1)
2015 (1)
2017 Holiday Discoveries Report (1)
2017 holiday performance (1)
30-second (1)
A+ (1)
AdBadger (1)
Adobe (1)
Algorithm (1)
AlphaRepricer (1)
AmaSuite (1)
Amazon Cash (1)
Amazon Echo Dot Kids Edition (1)
Amazon Pay (1)
Amazon Prime Reload (1)
Amazon Reporting (1)
Amazon Repricing (1)
Amz Tracker (1)
Analytics Tools (1)
Audience Expansion (1)
Awards (1)
Business (1)
Buyers (1)
Capital One (1)
Company (1)
DSP (1)
DV360 (1)
Ensighten (1)
FBA Onsite (1)
Feedback Tuner (1)
Fetcher (1)
GABA (1)
GMC (1)
GTM (1)
General Information (1)
Global Trade Item Number (1)
Google Store Sales Direct (1)
Google Store Visits (1)
Google Tag Manager (1)
Google advertising (1)
Great Austin Business Awards (1)
Home (1)
Informed (1)
JP Morgan (1)
Jungle Scout (1)
Kindle (1)
Latency (1)
LiveRamp (1)
Marketing News (1)
Marketplace (1)
Millenial (1)
MomentAware (1)
PLA holiday perfomance (1)
PLA performance (1)
Position (1)
QS (1)
Quality Score (1)
Repricing Tool (1)
SEO tools (1)
Schaaf-PartnerCentric (1)
SellerLabs (1)
Sellery (1)
Shipping (1)
Signal (1)
Smart Speakers (1)
Tealium (1)
Teikametrics (1)
Xsellco (1)
a+ experiments (1)
a/b test (1)
a/b tests (1)
a9 algorithm (1)
ad block (1)
ad blockers (1)
ad extensions (1)
adsense (1)
advertise (1)
advertisers (1)
advertising age best places to work (1)
affiliate marketing (1)
agency (1)
algorithms (1)
amazon 4-star (1)
amazon a/b testing (1)
amazon accelerator (1)
amazon attribution (1)
amazon bank (1)
amazon dsp (1)
amazon ebc (1)
amazon fbm (1)
amazon fbm business (1)
amazon fmb (1)
amazon four-star (1)
amazon mexico (1)
amazon minimum wage (1)
amazon paid search (1)
amazon pet (1)
amazon plan of action template (1)
amazon posts (1)
amazon prime business (1)
amazon prime pantry (1)
amazon private label brands (1)
amazon ratings (1)
amazon retail (1)
amazon review management (1)
amazon review tools (1)
amazon safety complaint (1)
amazon safety incident (1)
amazon safety policy (1)
amazon scout (1)
amazon seller fees (1)
amazon shipping options (1)
amazon shopping (1)
amazon smart home (1)
amazon sponsored brand video ads (1)
amazon sponsored products best practices (1)
amazon stores (1)
amazon treasure truck (1)
amazon video (1)
amazon vine (1)
amazon vine program (1)
amazonbasics (1)
amazons shipping options (1)
american (1)
announcements (1)
app (1)
apparel retailers (1)
application (1)
artificial intelligence marketing (1)
assortment (1)
austin pet's alive (1)
aws (1)
baby boomers (1)
barcode (1)
best (1)
best practices (1)
best traffic (1)
bfcm (1)
bid management (1)
bid optimization (1)
block (1)
blockers (1)
blog (1)
brand awareness (1)
brand traffic (1)
brick and mortar (1)
business prime (1)
busy (1)
buy buttons (1)
buy now (1)
buying cycle (1)
campaign budget optimization (1)
click through rate (1)
clothing drive (1)
commercial (1)
company growth (1)
competitive analysis (1)
competitive keyword (1)
competitive strategy (1)
computer (1)
conference (1)
connected tv (1)
connected tv trends (1)
consumer behavior (1)
consumer spending (1)
content (1)
content strategy (1)
convenience store (1)
conversational commerce (1)
conversion (1)
conversion rate optimization (1)
converting amazon customers (1)
cost per acquisition (1)
cost per click (1)
coupon (1)
coupon site (1)
couponing attribution (1)
cpa (1)
cpc cost (1)
cpc growth (1)
cpc rise (1)
creative messaging (1)
cross-channel (1)
cto (1)
currency conversions (1)
cyber monday paid search results (1)
cyber monday ppc results (1)
daily deals (1)
data management platform (1)
data scientist (1)
data scientists (1)
demand-side platform (1)
demographic (1)
demographics (1)
destination (1)
diagnostics (1)
digital (1)
digital ads to drive store sales (1)
digital advertising agency case study (1)
digital marketing analytics (1)
digital marketing trends (1)
direct distribution (1)
discoveries (1)
display (1)
display advertising (1)
distribution strategy (1)
diversity (1)
dmp (1)
dog food (1)
doubleclick (1)
dpa (1)
dsa (1)
dynamic product ads (1)
dynamic search ads (1)
e-commerce (1)
ebay (1)
ebc (1)
email (1)
emarketer (1)
enhanced content (1)
enterprise paid search agency (1)
eoy (1)
expand (1)
expanded (1)
expansion (1)
extended headlines (1)
facebook a/b test (1)
facebook ads (1)
facebook advertising tests (1)
facebook cbo (1)
facebook messenger (1)
fast shipping (1)
fb (1)
fba fees (1)
feed rules (1)
finance (1)
fmb (1)
fomo (1)
football (1)
free shipping (1)
fulfilled by amazon (1)
fulfilled by merchant (1)
fulfillment by merchant (1)
funnel (1)
generational shopping (1)
genx (1)
genz (1)
gmail (1)
google ad extensions (1)
google ads smart bidding (1)
google analytics 360 (1)
google analytics 360 suite (1)
google eta (1)
google expanded text ads (1)
google now (1)
google partners (1)
google purchases (1)
google showcase ads (1)
growth (1)
guide (1)
guru (1)
habitat for humanity (1)
hangout (1)
hangout on air (1)
happy (1)
headline search ads (1)
helping hand home (1)
holiday paid search (1)
holiday paid social (1)
holiday plas (1)
holiday product listing ads (1)
hq2 (1)
humanize (1)
impressions (1)
infographic (1)
instagram stories (1)
ios (1)
isbn (1)
jobs (1)
jonathan adler (1)
just walk out technology (1)
keyword (1)
keyword building (1)
landing page testing (1)
lifetime value (1)
lightning deals (1)
live (1)
location (1)
lookalike audience (1)
lookalike audiences (1)
lookback periods (1)
lower-funnel (1)
ltv (1)
m-dot (1)
maps (1)
market share (1)
marketers (1)
marketing dive (1)
marketing on AMazon (1)
mdot (1)
merchant center (1)
merger (1)
mobile attribution (1)
mobile paid search (1)
mom (1)
mother (1)
mother's day (1)
multichannel marketing (1)
new year (1)
offline (1)
open door preschools (1)
organic listing (1)
otpimization (1)
paid search webinar (1)
paid social agency (1)
patterns (1)
pay per click (1)
performance summit (1)
personalized (1)
poa (1)
pokemon go (1)
policy (1)
prime (1)
prime shipping (1)
privacy (1)
private label (1)
private label brands (1)
product (1)
product ad (1)
product ads (1)
product research (1)
product variations (1)
programmatic advertising (1)
programmatic media (1)
project runway (1)
project zero (1)
project zero program (1)
quality score (1)
queries (1)
query (1)
relevant advertising (1)
report (1)
research (1)
results (1)
retail industry (1)
retargeting (1)
returns (1)
review management (1)
right rail (1)
roa (1)
safari (1)
sales (1)
science (1)
search audience (1)
search engine optimization (1)
search marketing (1)
search performance (1)
search term (1)
search vendor (1)
season (1)
seattle (1)
segmentation (1)
self-service ad platform (1)
sellics (1)
serp (1)
service (1)
sfp (1)
shipping times (1)
shipping with amazon (1)
shoppers (1)
sku (1)
slump (1)
smart bidding (1)
smartphone (1)
smartphones (1)
snapchat (1)
social webinar (1)
software (1)
split testing (1)
starting an online store (1)
statistics (1)
stats (1)
stitcchfix (1)
stitchfix (1)
strategies (1)
subscribe and save (1)
super bowl (1)
supermarket (1)
suspend (1)
suspended (1)
sxsw (1)
tablet (1)
tag manager (1)
targeting (1)
technology (1)
testing (1)
third party vendor (1)
tips (1)
top rated (1)
treasure truck (1)
tricks (1)
truckyeah (1)
try.com (1)
twitter (1)
ui (1)
universal links (1)
upc (1)
update (1)
upgrade (1)
upi (1)
upper-funnel (1)
valentine's sales (1)
venture beat (1)
venturebeat (1)
verizon (1)
video (1)
video ads (1)
violation (1)
violations (1)
voice search (1)
walmart api (1)
weather (1)
white paper (1)
winter (1)
woodcraft (1)
woodworking (1)
xmas (1)

see all

Digital Marketing News & Best Practices - Adlucent Search Pros(e)

4 Reasons to Bring Professional Paid Search Experts on Board

Video: Creating Custom Audiences for Customer Match

Search Blog

Posts by Topic

Recent Posts

Subscribe to Email Updates

HELLO