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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

February 17, 2021

Google's Recent Change From Broad Match Modifiers to Phrase Match

Google announced a major change to the keyword world: the deprecation of Broad Match Modifier (BMM) ke...

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December 9, 2020

Using Feed-Based DSAs to Grow Your Paid Search Program Efficiently

To grow keyword search programs, marketers need to expand and optimize against non-brand queries. So, ...

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December 8, 2020

The Effect of Paid Search on Organic Traffic

Digital marketers often wonder, what effect does branded paid search have on organic search traffic? A...

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November 9, 2020

Maximizing Holiday Profit with SA360 Seasonality Adjustments

We're expecting large surges in traffic over the holidays – even more than in previous years. Retailer...

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