Digital Marketing News & Best Practices - Adlucent Search Pros(e) | Non-brand

02 Aug 2011

Analytics for Retail PPC

One of the keys to success with search engine marketing is being able to react to data quickly. This...

By Michael Griffin

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28 Jun 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-...

By Michael Griffin

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