Digital Marketing News | Adlucent

August 2, 2011

Analytics for Retail PPC

One of the keys to success with search engine marketing is being able to react to data quickly. This r...

By Michael Griffin

June 28, 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-sp...

By Michael Griffin

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