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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

April 30, 2014

How to use consumer data to improve advertising performance

A recent study found that 59 percent of retailers say a lack of consumer insights is their top data-re...

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March 27, 2014

How to Migrate from a CPA% to a CPC Bidding Strategy

Get ready, retailers. On June 30th, Google will be retiring its cost per acquisition percentage (CPA%)...

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February 28, 2014

Don’t Miss This Offer at Etail West

Next week, retailers from all over the US will land in San Antonio for the Etail West conference to le...

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December 30, 2013

Google PLAs, Mobile, and Free Shipping Dominate the Holiday Season

If you turned on your television or browsed online news sites in the weeks leading up to Christmas, yo...

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