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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

20 Jun 2011

Seasonality and Paid Search Management

Seasonality is one of the most important factors that affect PPC conversion rates in online retail. In...

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31 May 2011

Look-Back Periods in Paid Search

The goal of paid search management is to predict the future. To do that, PPC tools need to look at the...

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