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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

08 Jan 2013

Goodbye Text Ads?

The following post is a recap of a panel from the Search Insider Summit titled "The Death of Text Ads"...

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13 Oct 2011

What to Promote During the Holidays

With the holiday shopping season fast approaching, it’s important to allocate your resources to the pa...

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11 Jul 2011

Applying Lifetime Value to PPC

A mentor once told me, “The best CEOs are the ones who can predict the future and act on it today.” Th...

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08 Jul 2011

How to Acquire More Customers through Paid Search

From all our work with retailers over the years, I’ve come to believe that the two most important metr...

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