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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

10 Jun 2015

PPC Account in a Slump? It Might Be Time to Get Back to the Basics

Paid search adheres to a simple concept: Win the auction, get the click that leads to the conversion...

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18 Mar 2013

How Google Drive Can Improve Your Paid Search Program

There are a variety of products and features that Google is working on at any given time. Many of th...

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28 Jun 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-...

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