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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

15 Nov 2016

PPC Tips for Capturing Upper Funnel Holiday Gift Searches

Forty percent of shopping related searches are focused on broad queries like “women’s athletic clothin...

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31 Oct 2016

Holiday PPC Checklist Part #2: Campaign Settings

With less than a month until Black Friday, our countdown continues. Our second holiday PPC checklist f...

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13 Oct 2016

Holiday PPC Checklist Part #1: Ad Preparations

With Black Friday less than 45 days away, marketers are working around the clock to get their holiday ...

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12 Oct 2016

Six Google Solutions to Reach the On-The-Go-Shopper

With 6 in 10 US Internet users starting the shopping process on one device but finishing on another, b...

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