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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 30, 2012

23% of Holiday Paid Search Sales Driven By Mobile

According to Adobe, Americans spent $3.28 billion on the two biggest shopping days of the year thus fa...

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November 26, 2012

Is Black Friday Dead?

I’ll admit it. I used to be an in-store Black Friday shopper. I wasn’t the frenzied person fighting ov...

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November 13, 2012

Holiday Planning for PPC

As the holiday season fast approaches, retailers are gearing up for what is poised to be another recor...

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July 24, 2012

The Right Metrics for Testing Back to School and Holiday Ads

Hard to believe, but it’s already time for retailers to begin solidifying their content, promotion and...

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