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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

August 9, 2016

Creating Highly Segmented Product Targets for PLAs

When you bid on all traffic together, you push down all bids to account for poor performing queries. T...

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August 4, 2016

PLA 2.0: Step Up Your PLA Game with These Advanced Tips

Since 2012, product ads have been chipping away at text ad’s screen share on Google’s Search Engine Re...

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July 26, 2016

Google Rolls Out Expanded Text Ads

Today Google announced the official launch of Expanded Text Ads (ETAs) on the AdWords blog, allowing a...

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June 30, 2016

More Consumers Search for Products on Amazon than Google, New Survey Says

Where do you go when you’re searching for a product to buy—Amazon, Google or another site? According t...

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