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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

November 19, 2020

Customizing For Customers: How Campaign Structure Impacts Performance

    A successful Shopping campaign is a lot like a muscle car – it’s what under the hood that really d...

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November 9, 2020

Maximizing Holiday Profit with SA360 Seasonality Adjustments

We're expecting large surges in traffic over the holidays – even more than in previous years. Retailer...

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October 27, 2020

Basket Building: Creating Promotional Synergy Across Product Categories

In today’s changing ecommerce marketplace, brand loyalty is on the decline. Over the past six months, ...

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October 13, 2020

Why Brands Should Invest in Incrementality Testing to Boost Marketing Performance

Measurement is a critical component of any strong performance marketing strategy. If you don't know ho...

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