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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

December 9, 2020

Using Feed-Based DSAs to Grow Your Paid Search Program Efficiently

To grow keyword search programs, marketers need to expand and optimize against non-brand queries. So, ...

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December 8, 2020

The Effect of Paid Search on Organic Traffic

Digital marketers often wonder, what effect does branded paid search have on organic search traffic? A...

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December 2, 2020

Adlucent Cyber 5 Performance and Key Takeaways

The mini shopping season known as Cyber 5, starting on Thanksgiving and ending on Cyber Monday, is the...

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November 30, 2020

Driving Customer Acquisition with Social Proof

Increased competition, diverse digital shopping experiences, and customer willingness to try new produ...

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