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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

26 May 2011

The Number of Ratings and Reviews as a Proxy for Sales

Our third and final post about ratings and reviews highlights an interesting way to use them to esti...

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12 May 2011

How Adlucent Uses Ratings and Reviews in PPC Campaigns

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings...

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03 May 2011

Integrating Ratings and Reviews with Paid Search

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent h...

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