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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

22 Jul 2016

Video: Creating Custom Audiences for Customer Match

Late last year, Google rolled out Customer Match, a solution designed to give advertisers the abilit...

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23 Mar 2016

Creating Custom Audiences for Paid Search

Part of our Turning Digital Marketers into Data Scientists Series

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18 Mar 2016

Google Analytics 360 Suite Aims to Help Digital Marketers Solve Today’s Big Data Challenges

Today’s consumers are undoubtedly digital. They operate in micro-moments, with research for products...

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09 Dec 2015

Individual Tailored Targeting with Facebook Ads

Social has been leading the way with customer-level targeting, with Facebook taking the lead amongst...

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