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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

01 Aug 2012

REPORT: New Ways Retailers Are Using Paid Search To Drive Profitable Revenue

On June 26th, Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, sat down with ...

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08 Jul 2011

How to Acquire More Customers through Paid Search

From all our work with retailers over the years, I’ve come to believe that the two most important metr...

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28 Jun 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-sp...

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