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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

19 Oct 2011

First Click vs. Time of Purchase

Last week, Offers.com released a survey conducted by Ipsos Public Affairs that had an interesting impl...

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07 Jun 2011

Managing PPC for Online Marketplaces

Managing PPC campaigns for retailers with online marketplaces is a unique challenge. Adlucent has lear...

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12 May 2011

How Adlucent Uses Ratings and Reviews in PPC Campaigns

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings a...

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03 May 2011

Integrating Ratings and Reviews with Paid Search

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has...

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