Digital Marketing News | Adlucent

May 9, 2018

Data Wars: Information’s Role in the New Era of Advertising

Data privacy is in the spotlight once again. Thanks in part to the media coverage surrounding Facebook...

By Andrea McFarling

April 30, 2014

How to use consumer data to improve advertising performance

A recent study found that 59 percent of retailers say a lack of consumer insights is their top data-re...

By Andrea McFarling

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