Digital Marketing News | Adlucent | consumer data

09 May 2018

Data Wars: Information’s Role in the New Era of Advertising

Data privacy is in the spotlight once again. Thanks in part to the media coverage surrounding Facebook...

By Andrea McFarling

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30 Apr 2014

How to use consumer data to improve advertising performance

A recent study found that 59 percent of retailers say a lack of consumer insights is their top data-re...

By Andrea McFarling

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