Digital Marketing News | Adlucent | competitive strategy

July 6, 2020

New Customer Acquisition Part 2 of 2: Long Term Strategy

In this second part of our customer acquisition series, we will share longer-term, strategic recommend...

By Laura Russell

March 27, 2012

Your Brand is Unique: Why Executing Your Competitors' Keyword Strategy Won’t Yield the Same Results

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a goo...

By Andrea McFarling

Featured Post (188)
Google (77)
Analytics (56)
google (49)
ecommerce (48)
Strategic PPC (44)
holidays (42)
Amazon (41)
PLAs (41)
Mobile (39)
Seasonality (31)
ecommerce marketing (29)
omnichannel (29)
paid search (29)
COVID-19 (28)
Adlucent Announcements (27)
Marketplaces (27)
New Customer Acquisition (26)
digital marketing (26)
Marketing News (25)
ppc (25)
Adlucent culture (21)
amazon prime (21)
COVID-19 digest (20)
Conversion Rate (20)
amazon seller central (20)
product listing ads (20)
Keywords (19)
Revenue Growth (19)
pla (18)
google shopping (17)
paid social (17)
plas (17)
Amazon Advertising (16)
Amazon Trends (16)
advertising (15)
digital marketing strategy (15)
Merchandising (14)
social media (14)
inventory (13)
retail (13)
facebook (12)
facebook advertising (12)
roi (12)
amazon fba business (11)
amazon marketing services (11)
amazon marketplace (11)
amazon services (11)
culture (11)
custom audiences (11)
holiday (11)
holiday ppc (11)
selling products on amazon (11)
adlucent (10)
amazon news (10)
company culture (10)
performance (10)
social media strategy (10)
AdWords (9)
Social (9)
holiday results (9)
strategy (9)
Amazon Go (8)
Case Studies (8)
Shopping (8)
amazon sellers (8)
black friday (8)
holiday strategy (8)
social advertising (8)
Amazon Prime Day (7)
Returns (7)
amazon seo (7)
amazon strategy (7)
corporate culture (7)
online retailing (7)
retail holidays (7)
seasonality (7)
video series 2020 (7)
Attribution (6)
CTR (6)
Ratings and Reviews (6)
SEO (6)
This Week in Amazon (6)
amazon effect (6)
christmas (6)
customer acquisition (6)
cyber monday (6)
google express (6)
holiday season (6)
how to sell on amazon (6)
ads (5)
amazon best practices (5)
amazon private label (5)
content strategy (5)
cvr (5)
data (5)
digital advertising (5)
lia (5)
online (5)
paid search strategy (5)
pinterest (5)
product listing ad (5)
revenue (5)
search (5)
seller central (5)
webinar (5)
youtube advertising (5)
AOV (4)
Amazon Tools (4)
Google Shopping Ads (4)
Google advertising (4)
Lifetime Value (LTV) (4)
Predictive SEM (4)
ad (4)
amazon customers (4)
amazon marketing (4)
amazon optimization (4)
amazon seller tools (4)
attribution (4)
audiences (4)
bing (4)
conversion rate (4)
custom audience (4)
customer match (4)
customer reviews (4)
dsa (4)
enhanced brand content (4)
grocery delivery (4)
holiday paid search traffic (4)
marketing (4)
mobile shopping (4)
omnichannel marketing (4)
online shopping (4)
partnership (4)
prime day (4)
product feed (4)
product ratings (4)
ratings and reviews (4)
retailer (4)
selling on Amazon (4)
social ads (4)
thanksgiving (4)
tiktok (4)
traffic (4)
walmart (4)
youtube (4)
A+ content (3)
Amazon Alexa (3)
Brand (3)
Buy (3)
CCPA (3)
Deep Search (3)
Lookback (3)
PPC technology (3)
Shop.org (3)
ad campaigns (3)
adlucent client summit (3)
adlucent history (3)
amazon business (3)
amazon fashion (3)
amazon holidays (3)
amazon keyword strategy (3)
amazon prime now (3)
amazon prime wardrobe (3)
amazon reviews (3)
analytics (3)
apple (3)
austin company culture (3)
big data (3)
buy button (3)
case study (3)
change (3)
changes (3)
cpc (3)
creative (3)
crm (3)
curbside beta (3)
cyber 5 (3)
digital marketers (3)
digital marketing trends (3)
dynamic search ads (3)
facebook ads (3)
fba (3)
feed (3)
google ads (3)
google home (3)
google shopping campaigns (3)
holiday ppc checklist (3)
impact (3)
instagram (3)
keywords (3)
local inventory ad (3)
mobile app (3)
optimize (3)
paid advertising (3)
personalization (3)
pla's (3)
programmatic (3)
retailers (3)
text (3)
text ads (3)
yahoo (3)
2016 (2)
2017 holiday shopping data (2)
AMS (2)
Alexa (2)
Amazon Vendor Tools (2)
Apparel (2)
Calculating CPCs (2)
Cyber Monday performance (2)
DTC (2)
E-Commerce (2)
Feedback Five (2)
Feedback Genius (2)
Feedback Management (2)
Forrester (2)
GTIN (2)
Internet Retailer (2)
Inventory Integration (2)
Local Inventory Ads (2)
Non-brand (2)
Seller Fulfilled Prime (2)
a/b testing (2)
account management (2)
adlucent benefits (2)
adlucent events (2)
advertisers (2)
ai (2)
amazon ad campaigns (2)
amazon app (2)
amazon bestsellers (2)
amazon brands (2)
amazon fba (2)
amazon fresh (2)
amazon headquarters (2)
amazon holiday (2)
amazon imagery (2)
amazon partnerships (2)
amazon ppc (2)
amazon seller (2)
amazon shopping (2)
amazon sponsored products (2)
amazon storefronts (2)
amazon technology (2)
amazon vendor (2)
analysis (2)
audience (2)
austin (2)
back to school (2)
best places to work austin (2)
brands (2)
brick and mortar (2)
button (2)
buyer behavior (2)
client summit (2)
clients (2)
competitive strategy (2)
consumer data (2)
conversions (2)
cross-channel (2)
cyber monday results (2)
data science (2)
dayparting (2)
election (2)
eta (2)
expanded text ad (2)
facebook shops (2)
fashion (2)
fbm (2)
feed-based DSAs (2)
fulfillment by amazon (2)
generational shopping (2)
google shopping actions (2)
grocery (2)
holiday paid search (2)
holiday paid social (2)
holiday pla (2)
in store (2)
instagram shopping (2)
ios (2)
ios9 (2)
local (2)
local inventory (2)
local marketing trends (2)
location-based advertising (2)
manage amazon reviews (2)
marketing investments (2)
microsoft (2)
millennial (2)
mobile advertising (2)
mobile best practices (2)
multichannel (2)
online marketplace (2)
organic social media (2)
paid search agency (2)
prime wardrobe (2)
privacy (2)
product ads (2)
pure oxygen labs (2)
retail industry (2)
retail paid search agency (2)
search marketing strategy (2)
sears (2)
smart bidding (2)
social proof (2)
summit (2)
survey (2)
tips (2)
twitter (2)
url (2)
urls (2)
+1 (1)
2015 (1)
2017 Holiday Discoveries Report (1)
2017 holiday performance (1)
30-second (1)
A+ (1)
AdBadger (1)
Adobe (1)
Algorithm (1)
AlphaRepricer (1)
AmaSuite (1)
Amazon Cash (1)
Amazon Echo Dot Kids Edition (1)
Amazon Pay (1)
Amazon Prime Reload (1)
Amazon Reporting (1)
Amazon Repricing (1)
Amz Tracker (1)
Analytics Tools (1)
Audience Expansion (1)
Awards (1)
Business (1)
Buyers (1)
Capital One (1)
Company (1)
DSP (1)
DV360 (1)
Ensighten (1)
FBA Onsite (1)
Feedback Tuner (1)
Fetcher (1)
GABA (1)
GMC (1)
GTM (1)
General Information (1)
Global Trade Item Number (1)
Google Store Sales Direct (1)
Google Store Visits (1)
Google Tag Manager (1)
Great Austin Business Awards (1)
Home (1)
Informed (1)
JP Morgan (1)
Jungle Scout (1)
Kindle (1)
Latency (1)
LiveRamp (1)
Marketplace (1)
Millenial (1)
MomentAware (1)
OTT (1)
PLA holiday perfomance (1)
PLA performance (1)
Position (1)
QS (1)
Quality Score (1)
Repricing Tool (1)
SA360 (1)
SEO tools (1)
Schaaf-PartnerCentric (1)
SellerLabs (1)
Sellery (1)
Shipping (1)
Signal (1)
Smart Speakers (1)
Tealium (1)
Teikametrics (1)
Xsellco (1)
a+ experiments (1)
a/b test (1)
a/b tests (1)
a9 algorithm (1)
ad block (1)
ad blockers (1)
ad extensions (1)
adsense (1)
advertise (1)
advertising age best places to work (1)
affiliate marketing (1)
agency (1)
algorithms (1)
amazon 4-star (1)
amazon a/b testing (1)
amazon accelerator (1)
amazon attribution (1)
amazon bank (1)
amazon dsp (1)
amazon ebc (1)
amazon fbm (1)
amazon fbm business (1)
amazon fmb (1)
amazon four-star (1)
amazon mexico (1)
amazon minimum wage (1)
amazon paid search (1)
amazon pet (1)
amazon plan of action template (1)
amazon posts (1)
amazon prime business (1)
amazon prime pantry (1)
amazon private label brands (1)
amazon ratings (1)
amazon retail (1)
amazon review management (1)
amazon review tools (1)
amazon safety complaint (1)
amazon safety incident (1)
amazon safety policy (1)
amazon scout (1)
amazon seller fees (1)
amazon shipping options (1)
amazon smart home (1)
amazon sponsored brand video ads (1)
amazon sponsored products best practices (1)
amazon stores (1)
amazon treasure truck (1)
amazon video (1)
amazon vine (1)
amazon vine program (1)
amazonbasics (1)
amazons shipping options (1)
american (1)
announcements (1)
antitrust hearing (1)
app (1)
apparel retailers (1)
application (1)
artificial intelligence marketing (1)
assortment (1)
austin pet's alive (1)
aws (1)
baby boomers (1)
barcode (1)
basket building (1)
best (1)
best practices (1)
best traffic (1)
bfcm (1)
bid management (1)
bid optimization (1)
block (1)
blockers (1)
blog (1)
brand awareness (1)
brand traffic (1)
branded paid search (1)
branding (1)
business prime (1)
busy (1)
buy buttons (1)
buy now (1)
buying cycle (1)
campaign budget optimization (1)
cause marketing (1)
click through rate (1)
clothing drive (1)
commercial (1)
company growth (1)
company values (1)
competitive analysis (1)
competitive keyword (1)
computer (1)
conference (1)
connected tv (1)
connected tv trends (1)
consumer behavior (1)
consumer spending (1)
content (1)
convenience store (1)
conversational commerce (1)
conversion (1)
conversion rate optimization (1)
converting amazon customers (1)
cost per acquisition (1)
cost per click (1)
coupon (1)
coupon site (1)
couponing attribution (1)
cpa (1)
cpc cost (1)
cpc growth (1)
cpc rise (1)
creative messaging (1)
creative strategy (1)
cto (1)
currency conversions (1)
customer service (1)
cyber 5 performance (1)
cyber monday paid search results (1)
cyber monday ppc results (1)
cyber security (1)
cyber5 (1)
daily deals (1)
data management platform (1)
data scientist (1)
data scientists (1)
demand-side platform (1)
demographic (1)
demographics (1)
destination (1)
diagnostics (1)
digital (1)
digital ads to drive store sales (1)
digital advertising agency case study (1)
digital marketing analytics (1)
direct distribution (1)
direct to consumer (1)
discoveries (1)
display (1)
display advertising (1)
distribution strategy (1)
diversity (1)
diversity equity inclusion (1)
dmp (1)
dog food (1)
doubleclick (1)
dpa (1)
dynamic ads (1)
dynamic product ads (1)
e-commerce (1)
ebay (1)
ebc (1)
email (1)
emarketer (1)
enhanced content (1)
enterprise paid search agency (1)
eoy (1)
expand (1)
expanded (1)
expansion (1)
extended headlines (1)
facebook a/b test (1)
facebook advertising tests (1)
facebook cbo (1)
facebook custom conversions (1)
facebook daba (1)
facebook learning phase (1)
facebook messenger (1)
family values (1)
fast shipping (1)
fb (1)
fba fees (1)
feed rules (1)
finance (1)
fleets (1)
fmb (1)
fomo (1)
football (1)
free shipping (1)
fulfilled by amazon (1)
fulfilled by merchant (1)
fulfillment by merchant (1)
funnel (1)
gen z (1)
gender neutral (1)
gendered marketing (1)
genx (1)
genz (1)
gmail (1)
google ad extensions (1)
google ads smart bidding (1)
google analytics 360 (1)
google analytics 360 suite (1)
google eta (1)
google expanded text ads (1)
google now (1)
google partners (1)
google purchases (1)
google showcase ads (1)
google smart shopping (1)
growth (1)
guide (1)
guru (1)
habitat for humanity (1)
hangout (1)
hangout on air (1)
happy (1)
headline search ads (1)
helping hand home (1)
holiday plas (1)
holiday product listing ads (1)
hq2 (1)
humanize (1)
impressions (1)
inclusive marketing (1)
incrementality testing (1)
influencer marketing (1)
infographic (1)
instagram stories (1)
isbn (1)
jobs (1)
jonathan adler (1)
just walk out technology (1)
keyword (1)
keyword building (1)
landing page testing (1)
lifetime value (1)
lift mentality (1)
lightning deals (1)
live (1)
local marketing (1)
location (1)
lookalike audience (1)
lookalike audiences (1)
lookback periods (1)
lower-funnel (1)
ltv (1)
m-dot (1)
maps (1)
market share (1)
marketers (1)
marketing dive (1)
marketing on AMazon (1)
mdot (1)
measurement (1)
merchant center (1)
merger (1)
mobile attribution (1)
mobile paid search (1)
mom (1)
mother (1)
mother's day (1)
multichannel marketing (1)
new year (1)
non-binary (1)
offline (1)
open door preschools (1)
organic (1)
organic listing (1)
otpimization (1)
paid search webinar (1)
paid social agency (1)
patterns (1)
pay per click (1)
performance summit (1)
personalized (1)
poa (1)
pokemon go (1)
policy (1)
prime (1)
prime shipping (1)
private label (1)
private label brands (1)
product (1)
product ad (1)
product research (1)
product strategy (1)
product variations (1)
programmatic advertising (1)
programmatic media (1)
project runway (1)
project zero (1)
project zero program (1)
quality score (1)
queries (1)
query (1)
relevant advertising (1)
report (1)
research (1)
results (1)
retargeting (1)
returns (1)
review management (1)
right rail (1)
roa (1)
safari (1)
sales (1)
salesforce (1)
science (1)
science-based testing (1)
scientific creative testing (1)
search audience (1)
search engine optimization (1)
search marketing (1)
search performance (1)
search term (1)
search vendor (1)
season (1)
seattle (1)
segmentation (1)
self-service ad platform (1)
sellics (1)
serp (1)
service (1)
sfp (1)
shipping times (1)
shipping with amazon (1)
shoppers (1)
sku (1)
slack (1)
slump (1)
smartphone (1)
smartphones (1)
snapchat (1)
social justice (1)
social listening (1)
social webinar (1)
software (1)
split testing (1)
starting an online store (1)
statistics (1)
stats (1)
stitcchfix (1)
stitchfix (1)
strategies (1)
subscribe and save (1)
super bowl (1)
supermarket (1)
suspend (1)
suspended (1)
sxsw (1)
tablet (1)
tag manager (1)
targeting (1)
technology (1)
testing (1)
third party vendor (1)
top rated (1)
treasure truck (1)
tricks (1)
truckyeah (1)
try.com (1)
tweets (1)
ui (1)
universal links (1)
upc (1)
update (1)
upgrade (1)
upi (1)
upper-funnel (1)
ups (1)
user-generated content (1)
valentine's sales (1)
venture beat (1)
venturebeat (1)
verizon (1)
video (1)
video ads (1)
violation (1)
violations (1)
virtual events (1)
voice search (1)
walmart api (1)
weather (1)
white paper (1)
winter (1)
woodcraft (1)
woodworking (1)
xmas (1)

see all

Digital Marketing News & Best Practices - Adlucent Search Pros(e)

New Customer Acquisition Part 2 of 2: Long Term Strategy

Your Brand is Unique: Why Executing Your Competitors' Keyword Strategy Won’t Yield the Same Results

Search Blog

Posts by Topic

Recent Posts

Subscribe to Email Updates

HELLO