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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

31 May 2011

Look-Back Periods in Paid Search

The goal of paid search management is to predict the future. To do that, PPC tools need to look at t...

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27 Apr 2011

The Importance of Integrating Inventory into Retail Paid Search

While managing paid search programs for Amazon.com in 2006, Adlucent discovered that integrating pai...

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