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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

05 Dec 2017

The Science Behind Google's Shopping Ads

Your Shopping program is live and optimized, but you may be wondering what else you can do to increase...

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02 Aug 2011

Analytics for Retail PPC

One of the keys to success with search engine marketing is being able to react to data quickly. This r...

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28 Jun 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-sp...

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