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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

August 25, 2015

The Latest on Bing & Yahoo Amendment: And What to Expect Going Forward

Back in 2009, Microsoft and Yahoo approved a 10-year deal in which Yahoo gave up the use of its techno...

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August 20, 2015

Paid Search Advertising Brand-Fu: The Defense of Your Valuable Brand Terms

The majority of retailers dedicate a portion of their paid search budget to brand terms thanks to thei...

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July 24, 2015

What Are You Doing With “Best” Traffic?

In light of Google’s announcement last week around improving the mobile experience to assist shoppers ...

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July 9, 2015

Merchandising: Getting the Most Out of Your Paid Search Data

In the performance-driven world of retail paid search, there are many external factors that can impact...

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