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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

December 9, 2020

Using Feed-Based DSAs to Grow Your Paid Search Program Efficiently

To grow keyword search programs, marketers need to expand and optimize against non-brand queries. So, ...

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October 27, 2020

Basket Building: Creating Promotional Synergy Across Product Categories

In today’s changing ecommerce marketplace, brand loyalty is on the decline. Over the past six months, ...

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June 7, 2020

New Customer Acquisition Part 1 of 2: Short Term Tactics

“How can we effectively acquire new customers?” It’s a question we hear over and over again from our c...

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April 23, 2019

As Media Platforms Consolidate, Advertisers Benefit

Mergers and Acquisitions Are on the Rise Mergers and acquisitions are heavily influencing online adver...

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