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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

June 7, 2011

Managing PPC for Online Marketplaces

Managing PPC campaigns for retailers with online marketplaces is a unique challenge. Adlucent has lear...

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May 31, 2011

Look-Back Periods in Paid Search

The goal of paid search management is to predict the future. To do that, PPC tools need to look at the...

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May 26, 2011

The Number of Ratings and Reviews as a Proxy for Sales

Our third and final post about ratings and reviews highlights an interesting way to use them to estima...

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May 12, 2011

How Adlucent Uses Ratings and Reviews in PPC Campaigns

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings a...

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