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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

July 12, 2011

Applying Lifetime Value to PPC

A mentor once told me, “The best CEOs are the ones who can predict the future and act on it today.” Th...

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July 8, 2011

How to Acquire More Customers through Paid Search

From all our work with retailers over the years, I’ve come to believe that the two most important metr...

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June 28, 2011

Managing Brand vs. Non-Brand Keywords in Retail Search

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-sp...

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June 20, 2011

Seasonality and Paid Search Management

Seasonality is one of the most important factors that affect PPC conversion rates in online retail. In...

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