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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

August 11, 2011

The Importance of Custom Paid Search Algorithms

At the heart of every paid search management platform is an algorithm—a set of mathematical equations ...

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August 2, 2011

Analytics for Retail PPC

One of the keys to success with search engine marketing is being able to react to data quickly. This r...

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July 26, 2011

The Impact of Google +1 on PPC

Several bloggers have recently written about the connection between Google +1 and PPC (see below for s...

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July 19, 2011

Top Versus Side Performance Segmentation in Google AdWords

Google AdWords can now segment performance based on whether your ad was shown in a top position or a s...

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