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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

December 9, 2020

Using Feed-Based DSAs to Grow Your Paid Search Program Efficiently

To grow keyword search programs, marketers need to expand and optimize against non-brand queries. So, ...

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November 5, 2020

Science-Based Creative Testing for Your Marketing Campaigns

Everybody agrees that we should test and optimize our campaigns as we go.  This feedback loop is core ...

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October 13, 2020

Why Brands Should Invest in Incrementality Testing to Boost Marketing Performance

Measurement is a critical component of any strong performance marketing strategy. If you don't know ho...

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