“Hey Google, Get Consumers to Buy My Products!”
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Chances are that by now you’ve likely heard the arguments surrounding the “Yanny” vs. “Laurel” voice recording. While we could dedicate an entire post to dissect what everyone heard, this debate brings an interesting point to light: voice is becoming an emerging topic here in the U.S.
It will be crucial for the longevity of your brand to create an advertising strategy that crosses the divide from digital to voice. After all, you don’t want to be left talking about whether the dress is blue and black or gold and white when your competition is discussing whether they heard “Yanny” or “Laurel.”
At Adlucent, we’ve seen the voice evolution coming and are prepared for the shift. Take a look at our newest white paper, Smart Speakers: Helping Brands Find Their Voice, for three steps you can take now to prepare.
1 Active analysis, US Census Bureau, World Bank
2 The Smart Audio Report. NPR.2017
Christin Evans
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