Solving Data Challenges for Digital Marketers
More Resources
Blog Post
March 12, 2024
Your Brand’s Responsibility to Representation in the Age of Generative AI
Explore the intersection of AI and marketing creativity and the imperative responsibility brands have to foster representation. Learn how to navigate the challenges of AI-generated content while championing authentic representation and inclusivity in digital narratives.
Blog Post
February 27, 2024
The Digital Marketers Guide to Thriving in a Cookieless Future
Prepare for the cookieless future with our comprehensive guide for digital marketers. Learn how to navigate the loss of third-party cookies, leverage first-party data, and adapt your strategies across paid search, social, and programmatic advertising channels. Stay ahead of the game with actionable insights and expert advice from industry leaders.
Blog Post
February 19, 2024
Are performance media agencies still valuable?
The digital marketing landscape has changed drastically over the last twenty years. From the heyday of 1 to 1 attribution and the Wild West of customer data, to now, the digital paid media industry has shifted quite a bit. In an omnichannel world where the user journey spans many channels and devices, to the loss of third-party cookies, performance marketing is going through a bit of a makeover (cue the clueless makeover montage).