<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=548102051995984&amp;ev=PageView&amp;noscript=1">

Digital Marketing News & Best Practices - Adlucent Search Pros(e)

Six Google Solutions to Reach the On-The-Go-Shopper

Posted by Andrea McFarling on October 12, 2016

lias2With 6 in 10 US Internet users starting the shopping process on one device but finishing on another, brands need new ways to deliver a more seamless advertising experience everywhere consumers go. The stakes are high this holiday season. Last year alone, 1 in 3 seasonal shoppers made over half of their purchases on mobile devices. To prepare for this, Google has released six new solutions to help marketers better engage with mobile shoppers and measure the impact of these touch points.

We were fortunate to have early access to several of these new solutions, allowing us to figure out the best ways to apply them to drive performance. With the help of Google, we put together a quick brief that explains more about each solution, the best ways to use them to improve visibility and click-through-rates, and the results that some retailers have seen once they’ve been implemented.

google-holidays-white-paper-coverA Very Mobile Holiday: New Solutions from Google to Capture the On-The-Go Shopper includes best practices for:

  • Expanded Text Ads
  • Price Extensions
  • Customer Match for Shopping
  • Local Inventory Ads (new features)
  • Showcase Shopping Ads
  • Device Bid Adjustments

Click here for instant access.
There is no form required for blog subscribers and visitors.

We’d love to hear from you: Which solution(s) are you currently using? What results have you seen?

Topics: Analytics, Attribution, Featured Post, Google, holidays, Mobile


Search Blog

Posts by Topic

see all

Recent Posts

Subscribe to Email Updates