With the holidays right around the corner, it’s time to get your mobile ads holiday ready!
Over half (56%) of traffic and 26% of sales will come from mobile devices this holiday season1. In addition, the majority of US in-store sales will be digitally influenced. Just last year, mobile influenced 28% of in-store sales, translating to approximately $1 trillion in sales2—and that number is projected to be even greater in 2015.
Consumer behavior on mobile devices is driven by short-lived interactions, also known as micro-moments. These micro-moments give Retailers an average of 70.8 seconds (the average micro-moment) to capture the attention, inform and ideally convert a mobile shopper online or in a store.
Michael Griffin, CEO of Adlucent, recently gave a presentation at Shop.org on three ways advertisers can capitalize on these fragmented mobile sessions to drive more sales from mobile this holiday season. We packaged these key learnings into a practical how-to guide that’s free to download.
Read the full report to learn:
- How to use mobile-specific ad text to increase mobile conversions
- Eight tips for using digital ads to drive traffic to stores throughout the holidays
- How to measure the influence your mobile ads have on store sales