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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

Top Picks for Internet Retailer

Posted by Andrea McFarling on May 31, 2012

Next week 8,000 retail professionals will descend upon the Windy City to learn the latest developments in social, mobile, web merchandising, and online operations at one of the industry’s leading events, Internet Retailer.

Adlucent T-shirtsThis year we’re looking forward to hearing how retailers are succeeding with online paid search and how mobile and social are influencing search strategies. We’re also exhibiting at the conference so make sure to stop by booth #514 in the merchandising area to say hello. We’re giving away our famous t-shirts and sunglasses, and you’ll also have the opportunity to get an advanced copy of our new Ebook, Retail Paid Search Guide: Ten advanced tips for driving more revenue through paid search.

If you’re like us, you’ve probably spent a little time running through the agenda to get an idea of which sessions you’re going to attend. Here’s a list of our top picks for marketers looking to drive the most revenue from their online marketing spend.

Search Workshop:
June 5
9:45 AM - 10:45 AM
How to break through the paid-search ceiling with search retargeting by Jeff Campbell, Co-founder and Managing Director, Southeast, Resolution Media,Frost Prioleau, CEO, Simpli.fi, Mike Ryan, Director, Digital Marketing, Lowe's

2:00 PM - 2:45 PM
5 mistakes to avoid in search marketing by Udayan Bose, Founder & CEO, NetElixir, Inc., Steve Cates, Director of E-Commerce, Galls - An ARAMARK Company

June 6
8:45 AM - 9:15 AM
How the web has become the engine that drives retailing by William Lynch Jr., CEO, Barnes & Noble

11:45 AM - 12:30 PM
Good-bye, stores: How going web-only saved a business by Mel Ronick, CEO, Stacks and Stacks

2:30 PM - 3:00 PM
How mobile maximizes marketing by Ashley Harmeling, Director of Marketing, Rue La La


2:30 PM - 3:00 PM
Paid search strategies for the smaller merchant by April Anderson, Industry Director, Retail, Google, Tom Cole, CEO, Beau-coup.com

3:00 PM - 3:30 PM
Marketing and merchandising your brand in a cross-channel world by Jimmy Mansker, Vice President, Internet Marketing, Bon Ton Stores Inc.

June 7

9:30 AM - 10:00 AM
What shoppers want: Listening in on the consumer voice by Lauren Freedman, President, The E-Tailing Group

11:15 AM - 11:45 AM
Lessons from the mega-sites: What Buy.com's site redesign can teach you by Bernard Luthi, Chief Marketing Officer, Buy.com

1:45 PM - 2:30 PM
Making your product reviews do more by Nadim Hossain, Vice President, Marketing, PowerReviews, Kevin Moffitt, Director of E-Commerce, Dillard's,Kimberly Ruthenbeck, Director of Web Customer Experience, Room & Board

3:00 PM - 3:30 PM
Beyond price: How to compete when you can't compete on price by Joanna Culbertson, Director of Affiliate Marketing, HerRoom.com

3:45 PM - 4:15 PM
Refining site search to meet your company’s needs by Chris Reighley, Director of E-commerce, Totes-Isotoner


3:45 PM - 4:15 PM
The new age of analytics: Creating a data strategy that leads to increased sales by Melinda Driscoll, Digital Analytics Senior Manager, Best Buy Co. Inc., Adam Greco, Senior Consultant, Web Analytics Demystified

June 8
Mobile workshop

8:30 AM - 9:00 AM
Mobile Workshop Keynote Speaker: Why Staples is investing big in mobile commerce by Brian Tilzer, Vice President of Global E-Commerce, Staples Inc.

1:30 PM - 2:45 PM
The key to tablet owners' hearts: apps by Peter Eischeid, Mobile Product Manager, Backcountry.com, Sam Peterson, Senior Vice President, Technology , Overstock.com, Geoff Smalling, Chief Technology Officer, Wine.com

Topics: Adlucent Announcements, Internet Retailer


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